The DTL Group

Small Business Marketing at Its Simplest

I’ve heard it said that marketing is simple; tell people what you do, and tell them over and over again. For the average small business, I think that marketing should be that simple. Small-business professionals wear multiple hats and their demands require simple and effective execution.

However, marketing is only this simple with one key piece in play: you have to know what you really do and why a prospective customer should come to you. Knowing what you REALLY do can lead to simple and easy marketing messages and will help dictate what types of marketing you do. Here are a couple of questions to ask. Read the entire article at Orange Soda

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Lessons Learned in 2011

Lessons Learned in 2011

So we’re about finished with 2011 and every year about this time I start looking back and thinking about the year that was. I think about the good things that happened, the bad things that went wrong, and the really ugly times that passed by.

Here are some lessons I learned from 2011:

Don’t be afraid to move forward with new opportunities. 2011 was the year that our company decided to venture into the smartphone app business. There was a lot to learn and we were new players in this game – but hey – EVERYONE is a new player when it comes to smartphone apps. Our decision has paid off and we have been very successful with this segment of our business.

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